The advent of the Internet means incredible opportunity for global interaction. Consumers in Asia can buy from a small business in Louisiana, and businesses can advertise to a much wider market for a fraction of the cost of traditional media. But these benefits come with a dilemma: what to do about trademark infringement on the Internet. In a virtual world with no borders, what (and where) is the law?
Yelena Simonyuk, The Extraterritorial Reach of Trademarks on the Internet, 1 Duke Law & Technology Review 1-14 (2002)