The Article addresses the concerns of the courts, commentators, practitioners, and business persons over the years in defining the parameters of the "meeting competition" defense under the Robinson-Patman Act. The Supreme Court in Falls City Industries v. Vanco Beverage, Inc. held that a seller can meet a competitor's prices on an area-wide basis without analyzing the intricacies of each competitive situation. The Court further held that a seller can find a safe harbor in the "meeting competition" defense even if the matching prices are offered to attract new customers. The Court's decision, if not unthoughtfully extended, should provide welcome guidance to those facing the difficult task of interpreting the "meeting competition" defense of the Robinson-Patman Act.

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